Can you clarify the question for us? I'm just guessing this is what you're looking for.
One negative aspect of online shopping is that it removes the personal contact a customer is used to, which often influences their shopping habits. It reduces the tendency to impulse buy, to grab something near the register, or see something on sale that you hadn't planned on buying, or in a clothing store, to accessorize. When people physically come to a retail store, they are already looking, whereas you have to lure people to an online site.
Much lower percentages of African-Americans and Latinos have regular internet access, so you narrow your target demographic.
On the plus side, if online shopping is in addition to the retail outlet, you can offer extra specials online, attract housebound customers, and the system is nearly weatherproof, and available 24 hours per day, with virtually no labor overhead costs.
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