If you assume any advertisement in any media (as we have to with limited information), there are common factors that determine its effectiveness. First, the placement of the ad in a specific media - radio if your demographic is commuters, or older listeners, television during the day if your target audience is stay at home moms, late night for 18 - 30 year olds, etc - is important to how effective the ad will be. Advertising Depends undergarments on MTV probably won't net a lot of sales.
The design and message of the ad is critical. Americans are bombarded by ads every single day, every hour, so your ad needs to stand out. Does it make them laugh? If so, they'll remember it. Does it use repetition? Phone numbers of slogans stick in peoples' heads the more they hear them. Running specials such as "mention this ad and receive 10% off" is a way to measure an ad's effectiveness as you can simply track the amount of discount sales.
No comments:
Post a Comment