The previous editor did a great job with the answer. However, there are a few more ways companies ensure to customers the genuineness of their product. If the item is an electronic item, often times the company will have a code within the packaging, which you will need to use the product. For example, I just bought the movie UP and it came with a code.
In high end things like designer bags or items of clothing, the packaging comes with a certification of authenticity, which cannot really be imitated, since they come with a number or code, which you can then use to verify when and where the item was made. For instance, I recently bought something from burberry and it came with a card of authenticity.
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