How about "How did this ruby get so red?", accompanied by a photograph of a brilliant ruby? One of the things that jumped out at me while I was reviewing the properties of chromium is that very small amounts of this element give intense colors to other materials. Chromium is often used in the making of pigments. Another sexy use of chromium, of course, is in making the chrome plating on automobile parts.
If I were designed an advertsiing campaign for this element, I wouldn't focus on the scientifc aspects, such as its antiferromagnetic or anticorrosive properties. Big concepts that noone understands won't sell a product, right? Instead, I'd focus on the very real and visually appealing aspects of the element.
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