When you advertise, or promote information to be bestowed upon people, you have to make sure you have the right audience in mind, and that the audience receives the information in a way that helps them retain it and reproduce it through memory. The best way to create advertisements that are easy to remember is through the use of shape, form, color, rythm, repetition, and ease.
This is why when you see a commercial on TV you see numbers flashing while the message goes on, the volume is automatically higher during commercial breaks, and no commercial lasts longer than 30 seconds. It is like a crash course on memory retention.
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