There are two reasons, in my opinion, that Napoleon blames everything on Snowball.
First of all, it is important that Napoleon himself should not be blamed for anything. There are problems on the farm, and so it is helpful to blame them on Snowball. If animals started blaming Napoleon for things, he might lose his position of power. So he has to blame Snowball to make it look like he himself is perfect.
The other thing is that it helps him keep power by making the other animals afraid. If they think that Snowball is out there trying to ruin their farm, they will rely more strongly on Napoleon to keep Snowball away, to defend them from Snowball.
So both ways, the main idea is to keep Napoleon in power.
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