Take an example of Honda Brand and the Product is Honda civic that fulfill the requirement of Garvin's eight (8) dimenssions of the product...

Garvin’s Eight Dimensions of Product Quality is an industry standard when a company wants to sell a product that has excellence in value. The Honda Civic is a good example of Garvin’s standard. The standards and Honda’s claims per its own website are as follows:

1. Performance – It’s 2.0 liter aluminum alloy engine kicks out 197 horses, but still offers an estimated 29 mpg highway.

2. Features - Slip inside, and you’re immediately in performance mode. Grab the 6 speed shifter, step on the drilled aluminum pedals and take off. Find it fast; the available Honda Satellite-Linked Navigation System features Bluetooth Handsfreelink, so you can call ahead without taking your hands off the wheel.

3. Reliability – The Civic features safety technologies designed not only to help you stay out of trouble, but also to help protect you in the unlikely event of an accident. The Advanced Compatibility Engineering body structure is a Honda exclusive body design that enhances occupant protection and crash compatibility in frontal collisions.

4. Conformance – Even while boasting of its unique chrome exhaust finisher and exclusive SI badging that tell the world this is no ordinary sedan; the Civic looks like every other sedan in its price range. This car offers the comfort and reassurance to someone who is looking for this “middle of the road” type car, that it is neither flashy not plain.

5 Durability – The Advance Compatibility Engineering body structure is a Honda exclusive body design that enhances occupant protection and crash compatibility in frontal collisions.

6 Serviceability -The Honda Warranty includes:

· Bumper-to-Bumper Limited Warranty (years/miles) = 3/36,000

· Powertrain Limited Warranty (years/miles) = 5/60,000

· Corrosion Limited Warranty (years/miles) = 5/unlimited

· Accessory Limited Warranty—All Honda accessories are covered up to 3 years or 36,000 miles, depending on time of installation

7. Aesthetics – One glance at the racing-inspired Civic Si Sedan and you can tell that this car was born to perform. Its aerodynamic shape is accentuated by 17 inch alloy wheels and integrated fog lights. Its racy rear wing spoiler enhances the rear deck appeal and provides enhanced performance while a bold front grille flaunts the Si badge.

8. Perceived Quality – The Civic Si Sedan is a 197-hp beast that’s designed to attack the road. The Si’s engine boasts an impressive torque curve from idle all the way to its race car-like 8000-rpm redline. A helical limited-slip

differential channels power to the pavement. And vehicle stability assist with traction control enhances vehicle stability when cornering in a vehicle that you can trust.