A great cover letter should be very specific and sent to an individual with their name as recipient. You should never send a letter addressed as "Dear Sir or Madam."
Briefly describe your education and experience and why they fit into what the company is looking for. Then briefly describe your achievements and skills and the benefits that you can bring to a company. Be very specific and avoid bragging, insincerity, vague words, and off-topic material.
Writing for a business audience is usually quite different than writing in the humanities, social sciences, or other academic disciplines. Business writing strives to be crisp and succinct rather than evocative or creative; it stresses specificity and accuracy. This distinction does not make business writing superior or inferior to other styles. Rather, it reflects the unique purpose and considerations involved when writing in a business context
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