You don't specify what kind of football you mean, so I am assuming you mean at the professional level. In terms of specific companies, think of those that a) have a large advertising budget, and b) have products that appeal to the football demographic (Middle class White and African-American males aged 18 - 50).
Beer and car companies often meet both of these criteria and purchase lots of ad time and make sponsorship deals. Budweiser is a prime candidate, as is Ford. Next I'd look at sports apparel companies - athletic shoes like Nike, or companies that manufacture "official" NFL gear.
Methods of promotion can include giving them "official sponsorships" that place their name and products in the on air advertisements and around the stadium. You can make deals that also places their products or beverages at the actual stadium. You can have giveaway nights sponsored by a different corporation each home game, such as Nike Hat Night, or Budweiser Bobblehead night.
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